Currently Recruiting for a Social Media Manager at Stella Maris Schools

Hiring: Social Media Manager at Stella Maris Schools

Location: Abuja (FCT)
Employment Type: Full-time
Proven work experience as a Social media manager

Resume to: hrassistant@smsabuja.com using the Job Title as the subject of the mail.

Who is a social media manager?

A Social Media Manager is a professional responsible for planning, implementing, and overseeing an organization’s or individual’s presence on social media platforms. Their primary goal is to create and execute social media strategies that increase brand awareness, engagement, and audience growth. Here are some key responsibilities and tasks associated with this role:

Strategy Development: Creating a comprehensive social media strategy aligned with business goals, target audience, and brand identity.
Content Creation: Developing and curating high-quality content, including text, images, videos, and graphics, tailored to each social media platform.
Content Scheduling: Planning and scheduling social media posts to maintain a consistent online presence and optimize posting times for maximum reach.
Audience Engagement: Monitoring social media channels, responding to comments and messages, and engaging with the audience to build relationships and foster community.
Analytics and Insights: Tracking and analyzing social media metrics to measure the performance of posts and campaigns, making data-driven decisions to improve results.
Campaign Management: Running and managing paid advertising campaigns on social media platforms, such as Facebook Ads or Instagram Ads, to reach specific marketing objectives.
Audience Growth: Implementing strategies to grow the organization’s social media followers and expand the reach of content.
Social Listening: Monitoring social media conversations and trends to identify opportunities, threats, or issues that may impact the organization’s reputation.
Competitor Analysis: Researching and analyzing the social media strategies of competitors to identify strengths and weaknesses and gain insights for improvement.
Platform Management: Managing and optimizing profiles on various social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, and others, based on the target audience and industry.
Crisis Management: Developing crisis communication plans and responding to social media crises or negative feedback in a timely and effective manner.
Collaboration: Collaborating with other departments or teams, such as marketing, content creators, and designers, to ensure a cohesive online presence.
Stay Informed: Staying up to date with the latest trends, algorithm changes, and best practices in social media marketing.

Social Media Managers play a critical role in enhancing an organization’s online presence and reputation. They need to be creative, adaptable, and skilled in using social media management tools and analytics platforms to achieve their objectives. Their work helps drive brand awareness, engagement, and, ultimately, business growth through effective social media marketing strategies.