Job Role: Senior Brand Manage - Our Ideal candidate must be a creative thinker and a dynamic personality who can come up with ideas on how to improve brand messaging and design when needed

Job Role: Senior Brand Manager

Industry: Advertising

Location: Ikeja, Lagos

Our Ideal candidate must be a creative thinker and a dynamic personality who can come up with ideas on how to improve brand messaging and design when needed and also able to detect long-term brand marketing opportunities and shed a different light on existing practices.

Job Duties/ Responsibilities:

Creating marketing campaigns including pricing strategies, sales promotions, and public relations efforts
Developing company brands by determining which products or services will be offered, what features they will have, and how they will be priced
Conducting market research to determine customer preferences and buying habits in order to create effective marketing strategies
Overseeing the design of print advertisements, brochures, product labels, and other marketing materials
Monitoring competitors’ activities to identify new trends and adjust the company’s strategy accordingly
Reviewing customer feedback to identify areas for improvement and make adjustments to existing products or develop new ones
Analyzing data to determine the effectiveness of campaigns and marketing strategies
Conducting focus groups to gather feedback from consumers about products or services
Following up new business opportunities and setting up meetings
Planning and preparing presentations (say hello to PowerPoint)
Communicating new product developments to prospective clients
Overseeing the development of marketing literature
Writing reports and providing management with feedback

Requirements:

Minimum of 5 years in 360 core Agency experience
Bachelor’s degree in Marketing, Communications, or a related field
Strong written and verbal communication skills
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Up-to-date with latest trends and marketing best practices
APCON and CIM membership an added advantage

Qualified candidates should send their CVs to info@iomedia.ng with the subject “Senior Brand Manager”